Wednesday, September 17, 2014

OPI Gwen Goes Holiday: 19 New Shades and Nail Effects!

Gwen Stefani Joins OPI to Release 

18 New Limited Edition Holiday Nail Lacquers



OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. This seasonal collection includes an assortment of red, maroon, burgundy, and forest green hues, along with shimmer-packed silver, gold and black shades.
“During the holiday season, women adopt a more glamorous beauty look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “OPI’s 18 new shades are inspired by Gwen’s edgy, sophisticated style. There are several rich, warm reds – Gwen’s signature color – deep, jewel-toned amethyst, garnet and emerald, as well as silver and gold. I recommend wearing these festive nail lacquers to instantly accessorize party dresses and elegant winter-wear.
“Gwen Stefani Holiday for OPI also includes an array of unique glitters in shades of black and white, with iridescent and chrome accents,” adds Weiss-Fischmann. “The holidays are all about indulgence, and these sparkly shades epitomize luxury!”

Gwen Stefani Holiday includes the following:
Just BeClaus
This magnificent maroon came into my life just in the “nick” of time.

Kiss Me – or Elf!
There’s no denying the allure of this amorous red violet.

I Carol About You
I just fa-la-la-la-love this deep royal purple!

Christmas Gone Plaid
I sure am plaid I found this tree-mendous forest green.

In a Holidaze
I’m dizzy-in-love with this maroon beauty.

Love is Hot and Coal
Turn the heat up with this deep grayish brown.

Fashion a Bow
So busy – all tied-up today loving this bright reddish-orange!

Cinnamon Sweet
Sugar and spice…this deep, warm red is everything nice.

What’s Your Point-settia?
So what if I think this is the one truly perfect holiday red?

Red Fingers & Mistletoes
This smooch-worthy red shimmer is holiday-perfect.

First Class Desires
This mélange of gold and eggplant shimmer is #1 on my wish list.

Sleigh Parking Only
Tell the valet to take good care of this exclusive dark burgundy.

Rollin’ in Cashmere
Wooln’t you just love wearing this warm, luxurious gold?

Unfrost My Heart
The shimmery cool glamour of this gleaming silver is beyond hot!

I’ll Tinsel You In
Black and white confetti and fine glitter adorn this ornamental glitter.

Snow Globetrotter
Shake up your world with this glitter swirling with white and rainbow flakes.

Comet in the Sky
Iridescent beams and midnight black create cosmic art in this glitter.

So Elegant
Black and chrome confetti add sophisticated drama to this glitter.

Gwen Stefani Holiday nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application. Gwen Stefani Holiday will be available October 2014, at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com for $9.50 ($11.50 CAN) suggested retail for each nail lacquer.



OPI Launches Limited Edition

Don’t Speak Pure 18K Gold Top Coat



OPI announces the release of Don’t Speak Pure 18K Gold Top Coat, inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. Featuring gold leaf flakes dusted with iridescent glitter, Don’t Speak Pure 18K Gold Top Coat adds gold foil texture to nails when worn over any OPI lacquer shade. This genuine 18-karat gold leaf and glitter top coat comes packaged in a special limited edition collectable box.
“As the name suggests, Don’t Speak Pure 18K Gold Top Coat will render you speechless. This luxurious top coat was inspired by Gwen Stefani’s chic, sophisticated style and is the must-have accessory for the holiday season,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “I recommend layering the top coat over a rich jewel tone like OPI nail lacquer in Just BeClaus, or pairing it with a charcoal brown like OPI nail lacquer in Love is Hot and Coal for a truly show-stopping effect.”
Don’t Speak Pure 18K Gold Top Coat features OPI’s exclusive ProWide Brush for the ultimate in application. This limited edition promotion will be available beginning October 2014 at professional salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com, for $30.00 ($37.50 CAN) suggested retail.



OPI Celebrates the Holiday Season with NEW Gwen Stefani-Inspired GelColor Shades and Kits




OPI launches six limited edition GelColor lacquers and seasonal GelColor kits featuring the line’s signature high-shine formula that lasts for weeks, in new popular hues inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. The seasonal collection includes an assortment of jewel tones in maroon, burgundy, royal purple, forest green, and gray-brown, as well as gold, silver and copper hues.
GelColor is applied like traditional nail lacquer and flash LED UV-cured for 30 seconds (almost four times faster than standard gels) after each coat. Salon application takes approximately 45 minutes from start-to-finish and is easily removed in 15 minutes with individual fingertip soak-off wraps.
“Use of GelColor creates a perfect manicure and pedicure that stays glossy and chip-free for weeks,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Ideal for the busy holiday season and harsh winter weather, these new GelColor shades give nails luxurious and sophisticated color that lasts. The Gwen Stefani-inspired lacquers instantly accessorize any holiday look with rich, on-trend jewel tones and glittery shades.”
The Gwen Stefani Holiday GelColor collection includes the following shades (also available in nail lacquer formulas): Just BeClaus, Kiss Me – or Elf, I Carol About You, Christmas Gone Plaid, In a Holidaze and Love is Hot and Coal.
In addition to these six new shades, OPI releases several GelColor kits for the holidays including: Celebrate Color GelColor Kit, Unfrost My Heart GelColor Trio #1, Rollin’ in Cashmere GelColor Trio #2, Put a Brush on it!, Winter Escape Mani/Pedi GelColor Kit, and GelColor Femme Fatales. Celebrate Color GelColor Kit features six Gwen Stefani-inspired lacquers – Rollin’ in Cashmere, Love is Hot and Coal, I Carol About You, Kiss Me – or Elf!, Sleigh Parking Only, and Christmas Gone Plaid, as well as Expert Touch Removal Wipes and a chic gold carrying case.

Unfrost My Heart GelColor Trio #1 includes three metallic and glitter shades from the Gwen Stefani holiday line: Unfrost My Heart, I’ll Tinsel You In, and So Elegant; Rollin’ in Cashmere GelColor Trio #2 includes three gold and glitter hues also from the Gwen Stefani holiday collection: Rollin’ in Cashmere, Snow Globetrotter, and Comet in the Sky. Put a Brush on It! features three Gwen Stefani holiday shades in GelColor formula – Rollin’ in Cashmere, Unfrost My Heart, and In True Stefani Fashion – along with one limited edition shade only found in this kit, A Real Show Copper. These four shades are packaged with a nail art brush, ideal for creating holiday-inspired designs.
Winter Escape Mani/Pedi GelColor Kit offers everything needed for fingers and toes, combining Gwen Stefani holiday shades Rollin’ in Cashmere and Kiss Me – or Elf! with popular OPI classics Pink Flamenco, Dutch Tulips, OPI on Collins Ave., and You Don’t Know Jacques!. This kit also includes Manicure/Pedicure by OPI Tropical Citrus Mask, Scrub, and Massage, as well as Expert Touch Removal Wipes and tabletop instruction booklets. Back by popular demand for the holidays only, GelColor Femme Fatales includes six signature GelColor shades in bestselling red and pink hues: OPI on Collins Ave., Dutch Tulips, Color So Hot it Berns, The Thrill of Brazil, OPI Red, and Got the Blues for Red.
Limited edition Gwen Stefani Holiday GelColor shades are available beginning October 2014. GelColor is currently available in over 100 iconic OPI shades. GelColor is an in-salon, professional product only. Individual shades are priced at $14.95 ($18.95 CAN). Celebrate Color GelColor Kit and GelColor Femme Fatales are priced at $79.95 ($99.95 CAN) each; Unfrost My Heart GelColor Trio #1 and Rollin’ in Cashmere GelColor Trio #2 are $34.95 each ($42.50 CAN); Put a Brush On It! is $57.95 ($69.95 CAN); Winter Escape Mani/Pedi GelColor Kit is $89.95 ($112.50 CAN). All GelColor products are available for professional use only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source.
 

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebookfan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT GWEN STEFANI
A singer since childhood, Gwen has fronted the band No Doubt for the past 22 years.  During this time she has achieved worldwide success as a performer, songwriter and recording artist selling over 30 million albums worldwide. No Doubt's five genre-blending albums have showcased Gwen's adept songwriting and poignant lyrics with number one hits like "Don't Speak", "Just A Girl", and "Hey Baby" along with many others.  After the double-platinum retrospective Singles Collection, featuring the hit "It's My Life," Gwen released two highly successful solo albums.  Love.Angel.Music.Baby was released in 2004 and The Sweet Escape was released in 2006.  In 2009, after a nearly five-year hiatus, No Doubt completed a 50-plus city North American tour performing for more than 750,000 fans that summer and in 2012  No Doubt released Push and Shove  which debuted at #3 on the Billboard  Top 200 chart. Gwen was recently named a coach for the upcoming seventh season of NBC's Emmy Award-winning musical competition series 'The Voice'.

In addition to her singing-songwriting career, Gwen is widely recognized as a trendsetter and accomplished designer within the fashion industry. Gwen's first fashion line L.A.M.B., launched in 2003, is a luxurious collection of clothing, handbags and shoes, defined by Gwen's innate sense of style which often features a playful juxtaposition between classic Hollywood movie star glamour and more modern street influences. In 2005, Gwen launched cult brand Harajuku Lovers, a playful and pop art inspired line that reflects Gwen's love of Japanese culture and fashion. Gwen's most recent fashion projects include DWP (Design With Purpose) a casual yet luxurious ready-to-wear line  of custom washed fabrics and hand painted techniques that launched in February 2014 and Gx - a line of affordably priced fashion forward accessories that launched in March 2014.

Gwen is also actively involved in her charitable efforts, namely the EB Medical Research Foundation and Save the Children.

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