Hello Kitty by OPI Collection official press release!

She’s a global symbol of friendship and fun.   She made cuteness a culture in Japan and a fashion imperative everywhere.  Hello Kitty® is a pop icon with fans ranging from four to forever, and she is OPI’s newest muse.

Hello Kitty by OPI celebrates all things happy, cute, colorful and sweet with 12 limited-edition nail lacquers and matching GelColor shades. “Hello Kitty generates happiness in a way that really resonates here at OPI, because we are seeking to do the same thing with color as our medium,” says Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador

“We wanted to infuse this collection with all the charm and playfulness of its namesake,” adds Weiss-Fischmann, “Together with their names, these lacquers capture Hello Kitty’s world to perfection, and of course, many of the colors also echo runway trends we’ve seen for 2016.    Think delicious pinks, punchy primaries, pearly white and licorice black.”

Indeed, OPI and Hello Kitty enthusiasts will face a candy store dilemma – which to choose from among Hello Kitty by OPI sweet and glittering pinks, bright reds, shimmering white shades, and more, for a limited time:

Hello Kitty nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate application.  Hello Kitty by OPI will be available in both nail lacquer and GelColor formulas beginning January 2016. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only. The Say Hello Kitty! Special Edition nail lacquer kit, which features Swarovski crystal bows in a special hot pink shimmer, will retail for $19.95 ($24.95 CAN). 


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