OPI Marks 50 Years of Bond 007 with Holiday Lacquers Inspired by Skyfall
OPI Marks 50 Years of Bond 007 with Holiday Lacquers Inspired bySkyfall
season, OPI celebrates the 50th Anniversary of a fellow world icon – James Bond
– appearing in Skyfall. Starring Daniel Craig and Javier Bardem, this
highly-anticipated twenty-third installment opens in theaters nationwide on
November 9, 2012.
the film’s blend of glamour and danger, OPI launches Skyfall Collection,
featuring twelve limited-edition nail lacquers for Holiday 2012. “OPI is
thrilled to work with EON Productions to celebrate 50 years of the style,
swagger and mystique associated with Bond 007,” said Suzi Weiss-Fischmann, OPI
Executive VP & Artistic Director.“From metallic and glitter finishes to jewel tones and even a jet black,
these lacquers capture the film’s sophisticated and glamorous look.
Bérénice Marlohe wearing two Skyfall Collection shades in the film,” adds
Weiss-Fischmann. “With Skyfall, a rich maroon, painted on top of the nail and
GoldenEye, a shimmering gold, painted on the undersides, Marlohe’s luxurious
manicure will be the one to try this holiday season.”
Collection features six shades that play off the movie’s seductive theme, and
another six that offer a more dangerous look, including:
GoldenEye : All eyes will
be upon you when you wear this glorious gold.
The Spy Who Loved
Me : A red as
romantic as the secret agent inside you.
Day : Live in the
moment in this hot and lively red.
Casino Royale : This
high-rolling plum is fit for royalty.
You Only Live
Twice : This rich
high-shimmer magenta is a once-in-a-lifetime find.
Skyfall : Get Bonded
with this magnificent maroon.
Moonraker : Drive your
fastest car to get this exhilarating metallic grey.
Never Dies : This
eternally intense purple will live forever.
Daylights : This
courageous multi-hued glitter sparkles 24/007.
Majesty’s Secret Service : This
misty-green pewter commands attention.
Let Die : Burn the
candles on both ends in this private jet black.
The World is
Not Enough : This rosy
silver is as addictive as it is beautiful.
As with all
OPI nail lacquers, these shades inspired by Skyfall contain no DBP, Toluene, or
Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in
edition promotion will be available beginning October 2012 at Professional
Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney,
Pure Beauty, Regis, Trade Secret, and ULTA, for$8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.
As the world leader in the
professional nail care industry, OPI
is committed to providing high-quality products and services to both salons and
their customers, along with a focus on industry safety and innovation. Known
for its exceptional formula, fashionable colors and iconic names,OPI’s heavily-pigmented lacquers are
super rich, long-lasting and chip-resistant – offering an affordable luxury to
consumers.OPI nail lacquer is
available in over 200 shades and contains no DBP, Toluene, or Formaldehyde.
Each lacquer featuresOPI’s
exclusive ProWide™ Brush for the ultimate in application. Currently,OPI is available in over 100 countries
and retails a full line of professional items, including nail treatments,
finishing products, lotions, manicure/pedicure products, files, tools, gels and
EON Productions Limited and
Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family.
Danjaq is the US based company that co-owns, with MGM, the copyright in the
existing James Bond films and controls the right to produce future James Bond
films as well as all worldwide merchandising. EON Productions, an affiliate of
Danjaq, is the UK based production company which makes the James Bond films.
The 007 franchise is the longest running in film history with twenty-two films
produced since 1962. Michael G Wilson and Barbara Broccoli took over the
franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the
most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE.
They are currently producing the 23rd film, SKYFALL.