A MUST SEE : OPI's First Internatio​nal Short Film

OPI Announces Brand’s First

International Short Film

OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
 


 
Named after OPI’s classic black nail lacquer,Lady in Black (known as Black Onyx in North America) brought to the film a repetoire of moves including tap steps and dancing en pointe, while showcasing bestsellingOPI colors on her hooves.
 
The film’s four featured lacquers –Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustratingOPI nail lacquer as a means of self-expression.
 
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”



All I can say is WOW!!!! I love this video!!!!
The dancers are super talented but the horse is absolutely magnificent : strong, noble and with such a grand presence ♥
Usually I'd be bothered by using nail polish (or any paint for that matter) on animals but this is made with such great taste that I'm actually not at all.

I can't wait to read what you think in the comments ;-)

 

11 comments:

  1. Wow this is fabulous!! I love the colors, the dancers, and especially that gorgeous horse!! :D OPI has outdone itself!

    ReplyDelete
  2. This is really cool, Sam!! Thanks for sharing!

    ReplyDelete
  3. What an awesome short film! Loved it.

    ReplyDelete
  4. That was actually so cool, will they be using it as a commercial? I'm so impressed with the horse, a "making of" video would be awesome to see as well!

    ReplyDelete
  5. Eh. I think I enjoyed the horse more than the ladies. She's just so beautiful! I think the horse took the limelight in this case. Haha.

    ReplyDelete
  6. Oh, damn. I don't like it. =/ I guess it's hard to impress me. Thanks for posting it though.

    ReplyDelete
  7. Hmm, I like the idea. Though with me being a dancer, I can't help but say that I'd love it way more if they had better dancers :/

    ReplyDelete
  8. I'm bummed because I was really not impressed with the blue lady. It seemed that they barely had her doing anything! As far as polish and animals goes, I had just assumed that they cgi'd the colors onto the hooves. That would be way easier than painting each one. It is a super fun way to show that black goes with any style though!

    ReplyDelete
  9. really interesting concept.
    and an amazing horse!
    i liked it :]]

    ReplyDelete